YMCA of Long Island

Deliverables: Membership campaign pieces

Medium: Posters, Postcard mailers, Email graphics and other digital advertising

Tools Used: Illustrator, Photoshop, InDesign, After Effects

For the YMCA of Long Island, I designed an integrated campaign that drove membership signups for multiple verticals of the organization, including Youth Development, Healthy Living, and Social Responsibility.

We chose to use black-and-white stock photography with strategic pops of color that highlighted the action in each shot. The chosen color schemes are part of the YMCA’s branding, and we chose different pairings to correspond to the different verticals. Mixing monochrome and color in this manner, we were able to maintain a unifying aesthetic throughout the campaign while still showcasing each distinct vertical.