YMCA of Long Island

Deliverables: Summer Day Camp Campaign pieces

Mediums: Print, digital, video, signage

Tools Used: Illustrator, Photoshop, InDesign, After Effects

The YMCA Summer Day Camp is a large program that spans many Y locations across Long Island. I have created a variety of marketing collateral to drive awareness of the program and, ultimately, camp enrollments.

My goal was to show how fun and exciting camp can be for kids through colorful and simple imagery while also offering informative materials for parents and guardians. And because this campaign would be utilized throughout the YMCA of Long Island, utilizing a consistent look and feel was essential to maintaining brand consistency.

12’ x 3’ banners

Booklet - A-Z camp guide

Background used throughout campaign and for advertising

12’ tall flags for camp grounds

18” x 24” signs to show where each camp station is