The average audience’s attention span is just 8 seconds. So when you communicate information, you need to do it in the most efficient and impactful way — with visuals.
It all starts with thoroughly understanding my client’s goals. What message are we delivering, and to whom? Is the goal simply to inform, or are we asking the audience to take some kind of action?
I am a senior graphic designer and 2D animator based in New York with experience in broadcast design, animation, plus digital and print. I thrive at the task of simplifying complex information and displaying it in a way that grabs attention and is easy to understand.
Point 2 Creative is my work from various projects, both freelance and as a full-time employee. Currently, I am a Lead Graphic Artist at News 12 Networks.
I’ve been designing professionally for over 15 years, but my love for all things visual goes back much farther than that. As a kid, I often passed time in class by sketching portraits of my teachers (some loved it, others were not amused). When I am not on a computer, I still love creating artwork on paper or canvas. See my paintings here.
Clients
Awards
GRACIE AWARDS - 2026 WINNER ✨
TELEVISION LOCAL
🏆 News 12 | Trafficking in the Tri-State: Rooms Without Rescue
Lead Graphic Artist
EDWARD R. MURROW AWARDS - 2025 WINNER ✨
NEWS SERIES
🏆 News 12 | Trafficking in the Tri-State: The Next Front
Lead Graphic Artist
INVESTIGATIVE REPORTING
🏆 News 12 | Trafficking in the Tri-State: Rooms Without Rescue
Lead Graphic Artist
NEW YORK EMMY® AWARDS - 2025 WINNER ✨
GRAPHIC ARTS - NEWS
🏆 News 12 | Graphics Department Showcase Reel 
NEW YORK EMMY® AWARDS - 2025 NOMINEE
MAGAZINE PROGRAM (SERIES)
The East End: Best of Season 1
Graphic Designer
NEW YORK EMMY® AWARDS - 2025 NOMINEE
ENVIRONMENT/SCIENCE - LONG FORM CONTENT 
News 12 | Tri-State Wildfires
Lead Graphic Artist
NEW YORK EMMY® AWARDS - 2024 WINNER ✨
BUSINESS/CONSUMER - SHORT OR LONG FORM CONTENT
🏆 News 12 | Going for the Jackpot (WINNER 2024)
Graphic Artist
Testimonials
Karen is an incredibly talented and attentive graphic designer. We've relied on Karen's talents to design digital collateral like e-books, one-pagers, and product catalogs, as well as video animations. She has an innate ability to break down technical concepts and data into engaging visuals that are informative and easy to understand.
Chris Vespoli | Digital Content Producer, PowerFlex
Karen is a truly standout graphic designer. She consistently exceeds expectations: always meeting deadlines (even with very tight turnaround times), demonstrating extreme attention to detail, and approaching every project with professionalism, critical thinking, and creativity. She is also a great team player with excellent communications skills.
Emily Lau | Marketing and Communications Manager, PowerFlex
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